What is Spotlight?
Spotlight is a powerful opportunity to reach a massive audience with community-driven content.
Each user’s experience within Spotlight is personal and unique to them.
Shine in the Spotlight
High-Quality Reach
We share content with users that is relevant to them. Spotlight’s reach is remarkable but more importantly, the quality of that reach means you’re growing a loyal audience.
Share Your Unique Voice
Spotlight is where you can go to show a more personal side of your brand. A little more authentic. A little more spontaneous. A little more accessible. Use the Snapchat camera and editing tools to highlight your unique voice.
Connect Through Content
Spotlight content is one of the best ways to grab attention and build a loyal subscriber base eager to see what else you create.
Create, Share, and Track
Set Up a Public Profile
Establish your Public Profile by tapping your avatar in the top left corner of the Camera screen. Follow the prompts to finish setting it up.
Create Awesome Content
Whether capturing a spontaneous moment, jumping on a current trend, or demonstrating a quick DIY, consider these best practices to get — and keep — a Snapchatter’s attention.
Post with Ease
Share your authentic and relevant 5-60 second videos by posting to Spotlight directly from your phone.
Track Engagement and Growth
You’ll be able to track all of your posted Spotlight Snaps, views, and likes analytics.
Post to Spotlight like a pro