Everything you need to know to Snap like a pro

Get Started

Are you just getting started or ready to level up your Snaps? We’ve got everything you need to know.

Be Creative

Express yourself with built-in tools like Filters, Lenses, and Sounds!

Shine in the Spotlight

Share your best Snaps with the world

Get Rewarded

Get rewarded for creating awesome content

Make a Plan


Develop A Content Strategy

Map out a plan and level-up your videos.

Crunch The Numbers

Track your content’s performance to see which videos work best.

Get to Know Your Audience

Learn who’s watching your videos so you can grow as a Creator.

Why Snap?

375 million

daily active users (DAUs) use Snapchat every day on average.¹

Over 6 billion

AR Lens plays per day on average.¹

Over 250 million

DAUs engage with augmented reality every day on average.²

Over 250,000

Lens creators have used Lens Studio.²

Over 2.5 million

Lenses made by our community.²

Over 75%

of the 13-34 year olds in over 20 countries use Snapchat.¹

1 Snap Inc. internal data Q4 2022. See Snap Inc. public filings with the SEC.
2 Snap Inc. internal data as of December 31, 2021.