Unpack Analytics & Engage Your Audience
Analytics help inform creative choices to better understand what content resonates with your fans.
Note: these features are rolling out over time on an ongoing and automated basis and are not available to all Snapchatters.
Insights and Activity
Go to the 'Insights' tab to learn more about your audience.
Recent Stories and 28-Day Summary
In 'Recent,'' each Story tile shows the reach (unique viewers) and number of Snaps in that Story. Tap a Story tile to see the views, reach, screenshots, swipe-ups, and interactions per Snaps. Take a look at the ‘28-Day Summary’ to see your latest trends.
Tap 'See More' to dig deeper. In Insights, you can tap on any stat to see a graph with your engagement over 7 or 28 days.
All your past Snaps are grouped based on a 24-hour time window. You can filter by metric (reach, Story views, Story view percentage, and average view time).
How many subscribers do you have? Here you’ll find the gender breakdown, top location, and top interest of your Story Audience in the last 28 days.
Tap 'See More' to learn more about your engaged audience’s interests with Snapchat Lifestyle Categories. Compare info by age, gender, category, and location.
The Activity tab lets you track the posting activity of any roles you’ve assigned to your Public Profile.