Learn how to make money on Snapchat

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Snapchat Revenue Share Program

Are you a Creator that consistently shares stories on Snapchat? If so, our program rewards established Creators for the content they post to their Story – it’s our way of saying thank you for investing in the Snapchat community. Find out how to qualify and learn more about our Monetization Terms and Creator Monetization Policy.

We have exciting new monetization updates for creators, launching February 2025. Further details can be found here.

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Spotlight Rewards

The Spotlight Rewards Program is ending on January 31, 2025 and the Spotlight Terms will terminate on that date.  Any Snaps submitted to Spotlight after that date will continue to be governed by the Snap Terms of Service. For more information, including on Payments for Qualifying Activity through January 31, 2025, please visit Snapchat Support.

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Paid Partnership Label

If you would like to post sponsored content, you can add a "Paid Partnership" label on your Public Snaps from the Send To screen. 


Snap Stars can go one step further, and tag a Brand when posting their own Spotlight, Snap Map, and Public Story Snaps. Here’s how to add a "Paid Partnership" label on your sponsored content.

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Brand Partnerships Toggle

Businesses often use third party partners for discovering creators on Snapchat. Opt in to share your Public Profile analytics with Snap's third party partners via the ‘Brand Partnerships toggle’ – this information is critical for businesses to decide which creator is best for working with their brand. 

View your Public Profile settings and toggle on ‘Brand Partnerships’ to opt-in to sharing your insights publicly with third party partners who focus on Creator discovery for Brand Partnerships.