Brand Partnerships
Creators are closely connected with the Snapchat community and Brands are eager to collaborate with Creators to tell their story on Snapchat. There are several tools Creators can use to facilitate these partnerships.
Paid Partnership Label
Creators on Snapchat can easily tag Public branded content (Public Stories, Spotlight, Snap Map Stories, Saved Stories) as a paid promotion with our “Paid Partnership” label, a self-serve, in-app feature. Adding a “Paid Partnership” label allows creators to easily disclose if their content is sponsored, so they can remain compliant with both FTC requirements and Snapchat’s Commercial Content Policy.
Snap Stars
Snap Stars can go one step further, and tag a Brand when posting their own Spotlight, Snap Map, and Public Story Snaps.
In the ‘Send To’ flow, Snap Stars can search for a new or existing brand partner. New partnership requests are sent to the brand after the content is published.
Once the paid partnership is approved, performance data for that content is shared with the brand, and that content is available to the brand to boost.
Sharing Public Profile Analytics With Snap’s Third Party Partners
Businesses often use third party partners for discovering Creators on Snapchat and other social media platforms. Opt in to share your Public Profile analytics with Snap's third party partners to help increase your chances of attracting opportunities such as Brand Partnerships. Sharing insights publicly with businesses is foundational to any Brand Partnership deal on Snapchat and will help make you more discoverable by businesses.
These third party partners require additional authorization to pull insights that typically are only available to the users with access to a Creator’s Profile
How it works
Creators will need to go into their Public Profile settings and toggle on Brand Partnerships to opt-in to sharing their insights publicly with third party partners who focus on Creator discovery for Brand Partnerships.
When a Creator toggles on Brand Partnerships to opt-in to sharing their insights data publicly this enables the third party partners access to insights around Public Stories, Saved Stories, Spotlights, and Audience Insights. This information is critical for Businesses to decide which Creator is best for working with their Brand.