Snapchat Basics

What Is Snapchat?

Snapchat is a camera app made for real friends. It’s a platform for expressing yourself through augmented reality, having fun with your friends and family, and sharing your creativity with the world. 

  • Snapchat has more than 332 million global daily active users—Snapchat reaches 90% of 13–24 year-olds and 75% of 13–34 year-olds in the U.S., U.K., France, Australia, and the Netherlands.

  • Over 250 million Snapchatters engage with augmented reality every day on average.

  • Make your content pop by adding AR Lenses, Filters, and other creative tools to your videos and pictures

  • Our website provides inspiration, tips and tricks, and how-tos for building your career as a Snapchat Creator

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Creating an Account

Download and open the Snapchat app and sign up using a phone number or email address. Follow a few quick prompts, and you’re all set.

Pro Tip: Choose a username that will make it easy for Snapchatters to find you. When entering your name, be sure to choose a display name that is recognizable.

Account Security

Nothing is more important than the safety of our Snapchat community. Our features are private by default. Snapchatters choose what information they want to share, and who they want to share it with. 

Prevent unauthorized access by setting up additional security features like two-factor authentication. Enable two-factor authentication in your Profile under ‘Settings.’