Spotlight Content Best Practices

Here are some tips on how to create engaging content for Spotlight’s most popular categories:

Comedy, Pranks, Fails, and Memes

Food

Make it pop: feature bright, vivid colors and choose a background that emphasizes your subject—a contrasting color, a nice pattern, or even other food!
Add explanatory text with helpful info
Get to the main course (the food!) quickly with as little build-up as possible

Satisfying and ASMR

Present satisfying visuals or ASMR sounds in their entirety, from start to finish, even if you have to speed up or slow down the footage
Show the subject of your video clearly and full-frame with little else to distract
Novelty is key. Avoid the use of common, easily accessible, or repeatable effects
Music can be helpful for satisfying content, but it’s important not to drown out ASMR with additional audio

Tutorials, DIY, Arts and Crafts

Introduce the concept immediately by telling viewers exactly what they’re about to learn, either verbally or through text
Don’t give it all away! Save the final product or result for a dramatic reveal at the end of your Snap (revealing too soon can cause early drop-off)
Feature bright, colorful subjects and creative settings
Highlight original ideas and innovative methods. This is a great time to show off any unique skills or talents you have!
If you add background music, sync important on-screen moments with shifts in the audio track
Show the entire process from start to finish so the viewer can learn the necessary steps, and don’t forget to include instructions.

Cosmetics and Beauty

Display the entire face clearly to allow your viewers to get the full effect
Go big! Dramatic effects can do well in this category, especially when they feature bright, vivid colors
Background music adds a lot to this type of content

Dance and Challenges

Dance and challenge videos are participatory experiences: while you don’t want to be boring or simplistic, Snaps that can be easily replicated enable viewers to join in on the fun
Set up your challenge immediately, either by giving it a name or introducing the rules
Bring your original dance routines or challenges to set off a new Spotlight trend