Everything you need to know to Snap like a pro
Are you just getting started or ready to level up your Snaps? We’ve got everything you need to know.
Be creative
Express yourself with built-in tools like Filters, Lenses and Sounds!
Shine in the Spotlight
Share your best Snaps with the world
Get rewarded
Get rewarded for creating awesome content
Make a plan
Develop a content strategy
Map out a plan and level-up your videos.
Crunch the numbers
Track your content’s performance to see which videos work best.
Get to know your audience
Learn who’s watching your videos so you can grow as a Creator.
Why Snap?
375 million
daily active users (DAUs) use Snapchat every day on an average. ¹
Over 6 billion
AR Lens plays per day on average. ¹
Over 250 million
DAUs engage with augmented reality every day on average. ²
Over 250,000
Lens creators have used Lens Studio. ²
Over 2.5 million
Lenses made by our community. ²
Over 75%
of the 13-34 year olds in over 20 countries use Snapchat. ¹
Get started on Snap
1 Snap Inc. internal data Q4 2022. See Snap Inc. public filings with the SEC.
2 Snap Inc. internal data as of 31st December 2021.