Opt in to share your Public Profile analytics with Snap's third party partners to help increase your chances of attracting opportunities such as Brand Partnerships.
Why It Is Important
Businesses are eager to partner with Creators who can help them tell their narrative on Snapchat. Sharing insights publicly with businesses is foundational to any Brand Partnership deal on Snapchat and will help make you more discoverable by businesses.
Businesses often use third party partners for discovering Creators on Snapchat and other social media platforms. These third party partners require additional authorization to pull insights that typically only is available to the Creator or people who help manage the Creator's Public Profile on Snapchat.
How It Works
Businesses partner with Creators to better help them represent their Brand to Snapchatters as Creators have the closest relationship with our Snapchat community.
Creators will need to go into their Public Profile settings and toggle on Brand Partnerships to opt-in to sharing their insights publicly with third party partners who focus on Creator discovery for Brand Partnerships.
When a Creator toggles on Brand Partnerships to opt-in to sharing their insights data publicly this enables the third party partners access to insights around Public Stories, Saved Stories, Spotlights, and Audience Insights. This information is critical for Businesses to decide which Creator is best for working with their Brand.