Creators are closely connected with the Snapchat community and Brands are eager to collaborate with Creators to tell their story on Snapchat. There are several tools Creators can use to facilitate these partnerships.
Snapchat上的创作者可以使用我们的「付费合作伙伴」标签（一种自助式的应用内功能）轻松将公共品牌内容（公共故事、聚光灯、Snap 地图故事、已保存故事）标记为付费促销。添加「付费合作伙伴」标签让创作者能轻松地披露他们的内容有否受到赞助，以便他们可以保持符合FTC要求和 Snapchat的商业内容政策。
Snap Stars can go one step further, and tag a Brand when posting their own Spotlight, Snap Map, and Public Story Snaps.
In the ‘Send To’ flow, Snap Stars can search for a new or existing brand partner. New partnership requests are sent to the brand after the content is published.
Once the paid partnership is approved, performance data for that content is shared with the brand, and that content is available to the brand to boost.
Businesses often use third party partners for discovering Creators on Snapchat and other social media platforms. Opt in to share your Public Profile analytics with Snap's third party partners to help increase your chances of attracting opportunities such as Brand Partnerships. Sharing insights publicly with businesses is foundational to any Brand Partnership deal on Snapchat and will help make you more discoverable by businesses.
These third party partners require additional authorization to pull insights that typically are only available to the users with access to a Creator’s Profile
Creators will need to go into their Public Profile settings and toggle on Brand Partnerships to opt-in to sharing their insights publicly with third party partners who focus on Creator discovery for Brand Partnerships.
When a Creator toggles on Brand Partnerships to opt-in to sharing their insights data publicly this enables the third party partners access to insights around Public Stories, Saved Stories, Spotlights, and Audience Insights. This information is critical for Businesses to decide which Creator is best for working with their Brand.