Creators are closely connected with the Snapchat community and Brands are eager to collaborate with Creators to tell their story on Snapchat. There are several tools Creators can use to facilitate these partnerships.
Người tạo trên Snapchat có thể dễ dàng gắn thẻ nội dung có thương hiệu công khai (Story công khai, Tâm điểm, Story Bản đồ Snap, Story đã lưu) dưới dạng khuyến mãi trả phí với nhãn "Quan hệ đối tác trả phí" của chúng tôi, tính năng tự phục vụ, trong ứng dụng. Việc thêm nhãn "Quan hệ đối tác trả phí" cho phép người tạo dễ dàng tiết lộ nội dung của họ có được tài trợ hay không, vì vậy họ có thể tuân thủ cả yêu cầu của FTC và Chính sách nội dung thương mại của Snapchat.
Snap Stars can go one step further, and tag a Brand when posting their own Spotlight, Snap Map, and Public Story Snaps.
In the ‘Send To’ flow, Snap Stars can search for a new or existing brand partner. New partnership requests are sent to the brand after the content is published.
Once the paid partnership is approved, performance data for that content is shared with the brand, and that content is available to the brand to boost.
Businesses often use third party partners for discovering Creators on Snapchat and other social media platforms. Opt in to share your Public Profile analytics with Snap's third party partners to help increase your chances of attracting opportunities such as Brand Partnerships. Sharing insights publicly with businesses is foundational to any Brand Partnership deal on Snapchat and will help make you more discoverable by businesses.
These third party partners require additional authorization to pull insights that typically are only available to the users with access to a Creator’s Profile
Creators will need to go into their Public Profile settings and toggle on Brand Partnerships to opt-in to sharing their insights publicly with third party partners who focus on Creator discovery for Brand Partnerships.
When a Creator toggles on Brand Partnerships to opt-in to sharing their insights data publicly this enables the third party partners access to insights around Public Stories, Saved Stories, Spotlights, and Audience Insights. This information is critical for Businesses to decide which Creator is best for working with their Brand.