Creators are closely connected with the Snapchat community and Brands are eager to collaborate with Creators to tell their story on Snapchat. There are several tools Creators can use to facilitate these partnerships.
Snapchat의 크리에이터는 앱 내 셀프서비스 기능인 '유료 파트너십' 레이블을 사용하여 공개 브랜드 콘텐츠(공개 스토리, 스포트라이트, Snap 지도 스토리, 저장된 스토리)를 유료 프로모션으로 쉽게 태그할 수 있습니다. "유료 파트너십" 레이블을 추가함으로써 크리에이터는 콘텐츠가 후원 대상인지 쉽게 공개하여 FTC 요구 사항과 Snapchat의 상용 콘텐츠 정책을 모두 준수할 수 있습니다.
Snap Stars can go one step further, and tag a Brand when posting their own Spotlight, Snap Map, and Public Story Snaps.
In the ‘Send To’ flow, Snap Stars can search for a new or existing brand partner. New partnership requests are sent to the brand after the content is published.
Once the paid partnership is approved, performance data for that content is shared with the brand, and that content is available to the brand to boost.
Businesses often use third party partners for discovering Creators on Snapchat and other social media platforms. Opt in to share your Public Profile analytics with Snap's third party partners to help increase your chances of attracting opportunities such as Brand Partnerships. Sharing insights publicly with businesses is foundational to any Brand Partnership deal on Snapchat and will help make you more discoverable by businesses.
These third party partners require additional authorization to pull insights that typically are only available to the users with access to a Creator’s Profile
Creators will need to go into their Public Profile settings and toggle on Brand Partnerships to opt-in to sharing their insights publicly with third party partners who focus on Creator discovery for Brand Partnerships.
When a Creator toggles on Brand Partnerships to opt-in to sharing their insights data publicly this enables the third party partners access to insights around Public Stories, Saved Stories, Spotlights, and Audience Insights. This information is critical for Businesses to decide which Creator is best for working with their Brand.