Spotlight content best practices
Here are some tips on how to create engaging content for Spotlight’s most popular categories:
Comedy, pranks, fails and memes
- Set up the premise immediately
- Use text to introduce characters and establish context
- Creative settings and original ideas are encouraged
- Capture interesting angles and locations
- Show off unique talents and abilities
Food
- Make it pop: feature bright, vivid colours and choose a background that emphasises your subject – a contrasting colour, a nice pattern or even other food!
- Add explanatory text with helpful info
- Get to the main course (the food!) quickly with as little build-up as possible
Satisfying and ASMR
- Present satisfying visuals or ASMR sounds in their entirety, from start to finish, even if you have to speed up or slow down the footage.
- Show the subject of your video clearly and full-frame with little else to distract.
- Novelty is key. Avoid the use of common, easily accessible or repeatable effects.
- Music can be helpful for satisfying content, but it’s important not to drown out ASMR with additional audio.
Tutorials, DIY, arts and crafts
- Introduce the concept immediately by telling viewers exactly what they’re about to learn, either verbally or through text
- Don’t give it all away! Save the final product or result for a dramatic reveal at the end of your Snap (revealing too soon can cause early drop-off)
- Feature bright, colourful subjects and creative settings
- Highlight original ideas and innovative methods. This is a great time to show off any unique skills or talents you have!
- If you add background music, sync important on-screen moments with shifts in the audio track
- Show the entire process from start to finish so the viewer can learn the necessary steps, and don’t forget to include instructions.
Cosmetics and beauty
- Display the entire face clearly to allow your viewers to get the full effect
- Go big! Dramatic effects can do well in this category, especially when they feature bright, vivid colours
- Background music adds a lot to this type of content
Dance and challenges
- Dance and challenge videos are participatory experiences: while you don’t want to be boring or simplistic, Snaps that can be easily replicated enable viewers to join in on the fun
- Set up your challenge immediately, either by giving it a name or introducing the rules
- Bring your original dance routines or challenges to set off a new Spotlight trend