Content Best Practices · Stories
There are a variety of factors that go into how your content performs and the amount of Snapchatters it reaches every day. To increase your engagement on your Story and help it reach more Snapchatters, we encourage you to incorporate these best practices.
Start strong
Open your story every day with a strong and compelling hook that gets your audience invested. Whether you’re going to a music festival or having a quiet day at home – set the stage for what your audience can expect.
Create a storyline
Have a strong storyline that incentivises Snapchatters to stick around until the end. Lean into longer Stories that have a clear narrative with stakes, characters, and a beginning, middle and end.
Use captions
Appeal to a sound-off viewer by utilising captions throughout your Story to provide important context. This can also help increase audience retention.
Integrate Story replies
Build community and discussion with your audience by integrating Story replies into your Stories. Using quoted Story replies is a great way to make your Stories more interactive. Snapchatters also love seeing themselves in your Stories!
Stay guideline compliant
Ensure you post a guideline compliant tile that provides context as to what to expect in your Story. It’s important that your tile is not misleading and accurately represents what Snapchatters can expect when they tap into your story.
